There is a common feature for all of us: we experience emotions. In the book "Expression of Emotions in Man and Animals" Darwin wrote: One...
What unites us
Human nature and design
Studying evolutionary psychology, we learn a lot about design and how to effectively communicate with the audience. Not only the human body underwent evolution -...
The world is our mirror
People tend to project on themselves what they see around. Looking at the world, we are looking at ourselves. When we look at clouds or...
Differences: good or bad?
In addition to the ability to express emotions, we have an instinct that forces us everywhere to look for standard principles and structures. The human...
Processor Limitations
If you are as adept at handling contrast as tumblr does, the interface becomes more practical. If you increase the number of contrasting elements on...
Brand and contrast
The visual contrast of Tumblr is designed to guide users. Similarly, we could use cognitive contrast to form a certain image in the audience. This...
The power of aesthetics
Despite the fact that tumblr and the Mestra site are located, as they say, at different ends of the spectrum, they have something in common:...