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  1. Books
  2. 9. Designing for Emotion

3. Personality

Aarron Walter

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Individuality is the basis for emotions

Long-term relationships are built around our unique qualities and traits, that is, what we call individuality. Individuality allows us to express the full range of...

A brief history of individual style in design

We give individual character to everything that we create, trying to humanize the technique. When Johannes Gutenberg, a jeweler and inventor of the printing press,...

Modeling "characters"

Working today in the field of web design, we research, make plans and create, keeping in mind the motivation of our audience. Designers conduct audience...

Creating an image for your site

If your site were human, what would it look like? Serious, businesslike, strict, buttoned up, yet talented and credible? Or a shirt-guy who cheerfully solves...

Tapbots: Robot and Love

Tapbots, the creator of convenient iPhone applications, has developed an individual interface, thanks to which even the most tedious tasks can be solved with pleasure....

Carbonmade: octopuses, unicorns and mustache

Carbonmade managed to create a brand image with a vibrant personality that impacts the audience, while not departing from its whiskered insanity. Individuality forms a...

Housing Works: name and face

Few sites succeed as well as Housing Works, a company whose work is associated with human faces. The individuality of the site is not always...

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