So, individuality is a great way to interact with your audience It allows users to understand who you are, shape the aesthetics and interactive website...
Surprise and joy
Photojojo: Helpful Puppet Attack
Photojojo managed to achieve cognitive kung fu surprise and consolidate its commercial success. Photojojo is a website that aims to make digital photography more fun....
Wufoo: surprisingly private message
Wufoo creators write letters to users by hand The element of surprise should be present not only in the design of websites. Wufoo, as we...
Anticipation, exclusivity and status
Surprise compresses the user's emotions to one instant, making his reaction more intense, and anticipation (the antipode of surprise) can create a special emotional connection....
Say "you can" instead of "you must"
Twitter has done something else interesting. He did not force all users to switch to the new design, but left them the opportunity to keep...
Precedence effect
All the examples examined indicate that positive impressions make users literally fall in love with a product or service. The methods may be different, but...
MailChimp: random precedence effect
How strong is the effect of the antecedent, I realized as a lead designer at MailChimp. In 2008, we launched a large-scale redesign, rebuilding most...