Perhaps the previous chapter left the impression that the emotional design is something white and fluffy, completely jokes and monkeys. In reality, not every brand...
Entry into overcoming obstacles
Trust intuition
We like to think that in life we are guided by logic, not emotions. Beautiful, but far from the truth idea. In fact, we almost...
Intuitive solution anatomy
We, designers, have a unique opportunity to help users follow intuition. Using design tools, such as layout, color, line, text or contrast, we present information...
Mint: money are not laughing
Mint, a popular finance management application, had serious problems starting up. The service, which required the user to provide information about all of his accounts,...
Dropbox: a bribe is the best travel incentive
Skepticism is not the only obstacle to gaining an audience. No less obstacle is laziness. In truth, people are not as lazy as we tend...
Apathy
Skepticism and laziness are insurmountable obstacles, but coping with apathy is even more difficult. It is terribly demoralizing: you have spent countless hours developing and...
If success does not come right away
Is the audience still lethargic after you apply the ideas and recommendations from this book? Then ask yourself the following questions: Is the brand personality...