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  1. Books
  2. 9. Designing for Emotion

7. Risk reward

Aarron Walter

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Entering the risk reward

Managing emotions is risky both in life and in design. Someone will not understand, someone will not like it, but all this is in the...

Start Small: CoffeeCup Software

To design evoked an emotional response, it is not necessary to conduct a redesign or rebranding. You can (and even need) to start small. Choose...

Big Game: Redesign of Blue Sky Resumes

If you are creating a new website and are ready for significant changes, you can combine the brand, design and the main message in a...

Compromise: gradual improvement

You can experiment with emotional design using minor temporary innovations, as is the case with CoffeeCup Software, or go all the way from start to...

Convince bosses

To convince the boss or client of the need for radical changes can be very difficult. You are already armed with illustrative examples and indicators...

In the end

In this small book, we have come a long way, in it I told you about the application of the principles of design and psychology...

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2022