1. What Is a Designer?

Mike Monteiro



“Long live The Creator!”

Let me tell you a beautiful story. You may be living it right now, you lucky dog. This story takes place in a beautiful faraway place with...

Why this myth is destructive

The myth of the magical creative is alive and well, and it’s powerful. It’s equally perpetuated by designers and those who work with them. And it’s destructive,...

A designer solves problems within a set of c onstraints

Those constraints often come in the form of available materials (a lack of wood, a small printing press, or bandwidth), the audience for whom the solution is...

A designer clearly understands goals

Whether you are helping to launch a new business from scratch, or making incremental changes to an existing product, or something in between, any design task you...

A designer gathers information

Who are we designing for? How will they use what we are designing? Do they need it? What backend technologies does the client have at their disposal?...

A designer imposes order

Eventually all of this information needs to be used to create something. Ideas and requirements become artifacts and systems. This is the part of the job most...

A designer creates new forms

Also fun. Successful design balances convention—familiar forms, terms, and interactions—and novelty—new forms to engage and delight the users, in the hope they will stick around a bit longer...