«It is immoral to represent a money-gambling lifestyle right». Pope John Paul II (1920–2005) To paraphrase Steve Mann, the eye is the most broadband information...
Slippery track
What is bad about connecting brands with vibrant messages?
Marketers often try to attract consumers at a subconscious level, linking their design to reliable landmarks in the memories of the target audience. How successful...
Design memories. Brand memorization
How firmly can brand advertising sit in my memory? Here is a vivid example of sustained image memory. In 1985, false rumors linked the Procter...
Where is the answer?
The answer is where and how soon we will designate the boundary of the permissible. If the market neglects border compliance, then the integrity of...