9. Promoting and selling

Roger Parker



Materials for the promotion on the market

Materials designed to promote the goods on the market (sales stimulators), differ from advertising These materials – booklets, leaflets, catalogs and menus – are similar...

Advertising booklets and brochures

The main goal of both an advertising booklet and an advertising brochure is to convey information to a potential buyer The information placed in them,...

Booklets-baits (teasers)

Booklets-baits are intended for prospective customers at the earliest stage of their decision to purchase These booklets do not set out the task of telling...

Brochures-directories/lists

Brochures-guides are designed for trained buyers They are addressed to readers who are on the next level, that is, serious potential customers who are already...

Empress pamphlets, impressers

By the sophistication of design, the impressers approach small journals They reinforce and reinforce the message at the last moment before buying. A complex graphic...

Brochures, booklets, goods sheets

Ideally, brochures and booklets are prepared for a long life, and the designer must take this into account Full-color multi-page promotional materials, which include brochures,...

Design of serial booklets

In the design of serial booklets, you must use a clearly delineated set of elements designed to create a solid, recognizable appearance, varying their relative...