The fruits of the technological revolution that occurred with the advent of desktop publishing systems are most noticeable in the field of newsletter development
Previously, the high cost of recruitment and layout made the production of specialized bulletins unprofitable, but now this work is not difficult to perform in almost any layout program or word processor. And the ballots have become a very profitable platform for advertising organizations and commercial firms.
Almost the most difficult thing in creating a layout for a newsletter is to come up with a design whose effectiveness will not diminish from repeated use. There are at least two reasons why it is unprofitable to change the layout from release to release, adjusting it to the content. First, it is usually impractical. You will not make a good design soon, so you’ll spend a lot of time on the first issue. All other numbers must be printed regularly, according to the schedule. If you come up with an exclusive design for each next issue, then you will not fit into any schedule, and readers will not wait – a couple of times you will be late with the release for three weeks or even skip the next one – and that’s all, there are no readers.
Second, how do you ask readers to find out your newsletter if each new issue looks different? The design, sustained in one style, contributes to the good recognition of the publication. Some elite periodicals, especially magazines, are so confident in the power of their individual image that they often place on the cover illustrations or advertisements that cover part of the title. That’s what recognition means!